Creating relationships means investing in software and highly customized service initiatives that transform isolated memories into a shared story that links you and your customer. Without the context provided by these shared stories, you’ll have trouble finding any R in your CRM—or in your ROI. Creating relationships means investing in software and highly customized service initiatives that transform isolated memories into a shared story that links you and your customer. Without the context provided by these shared stories, you’ll have trouble finding any R in your CRM—or in your ROI. (CONTINUED…)
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