Creating relationships means investing in software and highly customized service initiatives that transform isolated memories into a shared story that links you and your customer. Without the context provided by these shared stories, you’ll have trouble finding any R in your CRM—or in your ROI. Creating relationships means investing in software and highly customized service initiatives that transform isolated memories into a shared story that links you and your customer. Without the context provided by these shared stories, you’ll have trouble finding any R in your CRM—or in your ROI. (CONTINUED…)
The R in CRM (CIO Magazine)
